Giving Tuesday & The Pap Corps
What is Giving Tuesday?
Giving Tuesday, often referred to as #GivingTuesday, is an international day of giving. Created in 2012, it is celebrated on the Tuesday after Thanksgiving, following the season’s biggest shopping days, Black Friday and Cyber Monday. The movement brings individuals, organizations and nonprofits together to celebrate and encourage giving back to the community. This year, The Pap Corps is among thousands of nonprofits from over 150 countries participating in Giving Tuesday (November 27).
The Pap Corps’ Giving Tuesday Goals
This Giving Tuesday, The Pap Corps will focus on melanoma research. Although melanoma isn’t the most common type of skin cancer, it causes the most skin cancer deaths. More than 7,500 Floridians will be diagnosed with melanoma this year. That is why all funds raised on Giving Tuesday will benefit The Pap Corps’ 2018 Dr. Kevin Berkowitz Memorial End of Year Giving Campaign, which goes towards melanoma research at Sylvester Comprehensive Cancer Center. The Yass Family will provide a $100,000 matching gift for the end-of-year campaign.
How To Support Us on Giving Tuesday
We need YOUR help this Giving Tuesday! Remember, with the Yass Family’s $100,000 matching gift, your donations count more than ever. Support our end-of year campaign by:
- Making a one–time gift – Donate to our campaign by visiting this special donation page. Remember, no gift is too small for this important cause.
- Spreading the word – Help The Pap Corps achieve our historic $50 million pledge and our vision to create A World Without Cancer. Promote our #GivingTuesday campaign on your social media accounts.
- Starting an individual fundraiser – Create an individual fundraiser on Facebook. Tap into your circle of friends and ask them to donate to melanoma research.
If you have any questions about Giving Tuesday or The Pap Corps’ 2018 Dr. Kevin Berkowitz Memorial End of Year Giving Campaign, contact us today.
The Social Media Connection
Social media plays a vital role in Giving Tuesday. Through social media channels, nonprofits, civic organizations, businesses and individuals unite to encourage generosity, champion causes dear to their heart and make a difference in the world.
Facebook is arguably the most popular platform for nonprofits on Giving Tuesday. Last year, over $45 million was raised from 473,000 donations that benefited over 46,000 organizations on the platform alone. It wasn’t just large national nonprofits that received donations, smaller nonprofits benefitted as well. Facebook users harnessed the power of the platform to reach their friends and fundraise on behalf of the organization of their choice. Seventy-five percent of Facebook donors for Giving Tuesday were first-time donors on the platform. Another benefit of the movement is brand awareness. Giving Tuesday allows nonprofits to increase their exposure to others in the community.
Facebook believes that this Giving Tuesday will be the best one yet! Together, they are teaming up with PayPal to match $7 million in donations on Giving Tuesday.